Most brands are built off of a specific color palette used on product packaging, advertisements, and websites. Coca-cola red, UPS brown, and T-Mobile magenta are recognizable even without a logo. Some companies go so far as to trademark their specific color. When not just any shade of red will do, ink chemists step in to create an exact formula for a specific color. Ashley Neyer, a chemist at Kao Collins, Inc., is one of these experts.