Bumble Bee launched the “Seafood Future” sustainability initiative in 2020 with three areas of focused commitment: fish, ocean, and people. The commitment involves changing from shrink wrap to paperboard packaging to move the brand from 96% to 98% in readily recyclable packaging within three years.
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According to Jan Tharp, President and CEO, “To keep feeding people through the power of the ocean, we need to also protect and nurture our ocean. We know that the packaging we use on our products can play a role in that.”
The new paperboard cartons on Bumble Bee multipacks benefit the environment and offer advantages for consumers and stores. Bumble Bee partnered with R.A. Jones to develop the custom packaging machine.
“People like to buy from companies they relate to and believe in those who share their values,” Jeanine Lewis Canales, VP Brand Marketing said.
Image Credit: Source: Bumble Bee Seafood
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