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Dec 5, 2016

16 Innovative Bus Wrap Designs

Creative bus wraps have always been a unique way to advertise to the general public and raise brand awareness. The popularity of bus wraps and other large promotional images has factored into wide-format graphics becoming one of the fastest-growing areas in the inkjet printing industry. However, not all wraps are created equal.

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Solvent inkjet inks deliver the best results for producing vinyl wraps or signage. Now more vinyl wraps and signage are produced with eco-solvent inks with reduced volatile organic compounds. Kao Collins produces a wide range of solvent inks for TIJ systems like Funai and HP or PIJ technology like Dimatix, Ricoh, SII Printek,  and Xaar.

A smaller percentage of printers are using UV curable ink.

We’ve highlighted 16 of the most impressive designs from recent years that set themselves apart and left a lasting impression.

1. COA Youth & Family Centerscoa-youth-and-family-centers

(Source: Cramer-Krasselt Agency)

This ad for the non-profit COA Youth & Family Centers was featured in Milwaukee to encourage parents to educate their children outside the classroom.

Read More: Inkjet printing drives vinyl wrap industry

2. Copenhagen Zoocopenhagen-bus-wrap-snake

(Source: Copenhagen Zoo; Y&R Agency)

The Copenhagen Zoo ran this ad depicting a snake constricting a bus. The caption refers to the zoo as “the wildest place in town”.

3. Amnesty Internationalamnesty-international-bus-child-soldiers

(Source: Amnesty International; School of Visual Arts)

This wrap for Amnesty International promoted awareness of children that are forced to become soldiers instead of going to school.

4. X-Gamesxgames-munich-bus-skateboard

(Source: X-Games; Kit Walker Associates)

To commemorate the X-Games being held in Munich, these designs were featured on buses and made clever use of the wheels to depict an oversized skateboard.

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5. Children’s Charity London london-bus-wrap-childs-hand

(Source: Advertising Agency:Saatchi & Saatchi, UK)

This UK ad was used for children’s charity to promote their non-profit and shows a child’s hand “picking up” the bus as if it were a toy.

6. Valley Metrovalley-metro-gingerbread-train

(Source: Valley Metro; R&R Partners)

In light of the holiday season, this non-denominational gingerbread themed wrap was created to promote Valley Metro rail stops as safe places for homeless youth.

7. Community First Credit Unioncommunity-first-credit-union-bus-wrap

(Source: Community First Credit Union; I.D.E.A.S.)

This ad was used in Australia to promote Community First Credit Union by describing their loans are “surprisingly flexible”.

8. Perth Zooperth-zoo-bus-tiger-innovative-bus-wrap-design

(Source: Perth Zoo; The Brand Agency)

Another zoo that utilized a creative bus wrap, the Perth Zoo in Australia urged people to “come to the zoo before the zoo comes to you” with this unique design.

9. Wellington On A Plate Culinary Festivalwellington-on-a-plate-bus-lobster-innovative-bus-wrap-design

(Source: Visa, Wellington On A Plate Culinary Festival; TBWA)

This ad in New Zealand was used for a contest at Wellington On a Plate that centered on customers using their Visa cards.

10. Visavisa-bus-vancouver-olympics-creative-bus-wrap-design

(Source: Visa; TBWA)

Visa used this wrap in the United States to encourage the public to explore the world and watch the 2010 Winter Olympics in Vancouver.

11. Tabascobelgium-bus-tabasco-creative-bus-wrap-design

(Source: Tabasco; Duval Guillaume Agency)

Tabasco ran this ad in Belgium to promote just how hot the sauce is. The design of the bus mimics that of a fire truck to clearly get the message across.

12. nzdating.comnzdating-matching-buses-imaginative-bus-wrap-design


Online dating site got creative by having two buses “matching” each other show that people can find their perfect match on their website.

13. Dr. Bestdr-best-bus-flexible-toothbrush-innovative-bus-wrap-design

(Source: Dr. Best)

This European ad for toothbrushes by Dr. Best took advantage of the length of the bus by showing how flexible their new toothbrush is.

14. Axe Body Sprayaxe-body-spray-party-bus-innovative-bus-wrap-design

(Source: Axe; Lowe Advertising)

This wrap was used to promote Axe Body Spray by making it look like there was a party on the bus, including one person spraying their product.

15. National Geographicnational-geographic-bus-shark-creative-bus-wrap-design

(Source: National Geographic)

National Geographic used this ad in 2005 that featured a great white shark that opened and closed its mouth whenever someone boarded.

16.The Economistthe-economist-bus-wrap-innovative-bus-wrap-design

(Source: The Economist)

Not all unique wrap designs appear on the sides of the bus. This ad promotes the Economist’s news magazine using their iconic font and colors.

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